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On a post titled “Treat Your Mind as You Would a Private Garden”, Newport responds to emails reflecting the chronic, stress saturated rumination and distraction that plagues the lives of many college students.

There are times, however, where Newport transcends practical learning techniques and “life hack” type productivity tips to offer some stunning insights concerning how to live and how to work. This lead me to discover Cal Newport, a prolific computer scientist and professional advice giver who’s blog posts and books provided troves of practical wisdom on how to succeed as a student and as a lifelong learner. Someone paying rapt attention to something or someone is engrossed in the object of that attention.Early in my college career, I was eager to find new ways to be a better student. Yes, when choosing between rapped, rapt or wrapped, the right word choice here would be rapt. I hope you noticed the definition that would make the most sense if you’re talking about someone paying complete attention to something else. On movie and television sets, to wrap means to complete the production. It can mean to cover, to envelop and secure, to enfold or embrace, to surround, to conceal, or to enclose. Wrapped is a form of the verb wrap, which has multiple meanings. Rapt is an adjective that can mean lifted up and carried away, transported with emotion (enraptured), or wholly absorbed (engrossed).

It can even mean to sharply criticize, although that usage seems less common these days. Rapped is a form of the verb rap, which has multiple meanings: it can mean to strike, as in rapping on a door to speak frankly, as in “rap sessions” popularized in the 1960s or to perform a specific style of music. Let’s look at the three choices and what the dictionary has to say about them: That provides a clear clue that the article, which is focused on the outer wrapping of grocery products, features a headline that just happens to be a clever play on words. The article’s second line helped explain why it looked so strange: “Image is everything when it comes to private-label packaging.” The headline read, “Wrapped attention.” It’s a curious-looking phrase, although I know there is such a phrase.

I saw the headline at a website called Supermarket News. It’s a phrase you may not hear that often, but when it comes to taking careful note of something, are you paying rapped, rapt or wrapped attention to it?